This isn’t the apocalypse. The world is not ending, the sky isn’t falling and time isn’t standing still. It’s actually just the opposite – perpetual. This is just one day, one moment in the larger flow of the timeline. In fact, it’s probably already 12:13pm. So what’s the big deal? Some people thought today would mean everything, while others are barely even paying attention. The numerical symmetry of this particular day does make it special – after all, it won’t happen again for another hundred years. But that’s not what I believe is most important. Because of the collective awareness of this unique calendrical moment, there is an opportunity to highlight the importance of moments in general. Remember, while 12/12/12 will return in a century from now, this particular moment will *never* come back again.
